Tag Archives: Ipsos

Research – Hearts and Minds by Screen Australia

Hearts & Minds explores how and why Australians engage with local screen  stories on both television and film.
What is the role of local content in the screen diets of Australian viewers?
And more broadly, what is its cultural value?
What role does it play in the formulation of national identity?
How does it build towards a sense of belonging and participation?

All this and more is presented in a 28 page report by Screen Australia, developed as part of The Mind and Mood Report at IPSOS Australia.

Kim Dalton provided this keynote speech at the Dollars, Hearts and Mind conference in June 2013 elaborating on some of the key findings.

Hearts and Minds front cover