Research – Hearts and Minds by Screen Australia

Hearts & Minds explores how and why Australians engage with local screen  stories on both television and film.
What is the role of local content in the screen diets of Australian viewers?
And more broadly, what is its cultural value?
What role does it play in the formulation of national identity?
How does it build towards a sense of belonging and participation?

All this and more is presented in a 28 page report by Screen Australia, developed as part of The Mind and Mood Report at IPSOS Australia.

Kim Dalton provided this keynote speech at the Dollars, Hearts and Mind conference in June 2013 elaborating on some of the key findings.

Hearts and Minds front cover

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s